Slaets watches & jewelry


Slaets is Antwerp’s finest watch and jewellery retailer. Being among the leading jewellery houses in the Benelux, Slaets has had the priviledge to celebrate its 110th birthday in 2014. Since 1904 the Slaets family, together with 20 employees and its own workshop with professional watchmakers, is serving her clients with much passion and expertise. Their experience and professionalism shows through an unique service, personal buying advice and guidance with confidence to the customers.  

Through all these years Slaets has composed a well-grounded range of 40-plus prominent luxury watch and jewellery brands.  

Slaets always chooses for the long term approach, so you can enjoy your purchase for many years thanks to our outstanding service and expertise. After all it’s not by coincidence that many generations of families choose for Slaets.

Quality, trust, passion and expertise are therefore our priorities since our establishment in 1904.


That Slaets is one of the most prominent, renowned and trustworthy players in jewellery and watch industry shows through recognition by leading organisations in the industry.


What is this label? Antwerp’s Most Brilliant is made up of a selection of the most qualitative and reliable jewellers in Antwerp. They live up to Antwerp’s reputation as a diamond world capital.

How does a jeweller obtain this certification? A jeweller has to meet 32 strict quality requirements to obtain the Antwerp’s Most Brilliant label. The certified jewellers meet the highest standards in terms of sustainability, safety, ethics, transparency, service and company stability. Naturally they also comply with Belgian economic, social and tax legislation. In short: these jewellers really deserve this certification.

How is the quality guaranteed? An Antwerp jeweller can only obtain certification after an independent audit by Kiwa, an accredited audit and inspection organisation, which visits every jeweller annually to check for compliance with 32 strict criteria. Kiwa draws up a official report after its audit. The City of Antwerp and the Antwerp World Diamond Centre will only grant the certificate if the jeweller obtains an excellent score for each of the criteria. Moreover the label is controlled by the professional jewellers’ federation Ars Nobilis and the Federal Public Service Economy.

As owner of this jewelery house I hereby declare on honor that I at all times work in accordance with the requirements of the quality Antwerp's Most Brilliant and ensure that my staff is aware of this statement and works accordingly.


Slaets is member of the circle of Fine Watch Ambassadors and is proud to be appointed as Belgian Ambassador of FHH.

The FONDATION DE LA HAUTE HORLOGERIE, through the Steering Committee, has established the first international circle of Fine Watch Ambassadors. Its members are personalities, appointed ad personam and recognised for their respectability, contribution and personal commitment to promoting the values and ethics of Fine Watchmaking. The FHH currently has some one hundred Fine Watch Ambassadors worldwide, from retailers and collectors to experts in the watch industry. Owner of Slaets Jewellers, Jan Slaets, is appointed ad personam as only Ambassador in Belgium of the Circle of Fine Watch Ambassadors.



SLAETS is proud to be labelled as BEST JEWELLERS 2017 by Ars Nobilis, the Belgian High Council of Jewellery and Watches.

The label Best Jewellers is appointed by the Belgian High Council of Jewellery and Watches "Ars Nobilis" to jewellers, creators and watchmakers who are to be trusted when purchasing or repairing a jewel or watch. Bearing the 'Best Jewellers' label means the jeweller is member of its professional federation and enjoys the trust of its colleagues, suppliers and customers.

Ars Nobilis promotes the highest demands in quality for the Belgian jewellery and watch industry and enforces compliance with an ethical code.

The label offers you, being the customer, warrants for your purchase and gives certainty that you are getting helped in a right manner. 'Best Jewellers' stands for: Quality, Integrity, Service, Detailed product information, Know-how, Value for money, After-sales services and professional employment.


SLAETS is a proud founding member of THE MAASTRICHT GROUP.

The Maastricht Group - European Jewellers Conference Leading European jewellers and watch specialists from six different countries have joined forces to provide a counterweight to international chains in a time of rapidly changing market conditions, and to set international quality standards for the benefit of their customers.

The membership list of the Maastricht Group reads like a "who is who" of prominent European specialists in jewellery and timepieces. It comprises twelve top retailers based in Belgium, Germany, Luxembourg, the Netherlands, Portugal, Austria, Sweden or Switzerland. All of them are leading family-run businesses.