RIDE ON. Speed.
Sweat. Strength. Jack Heuer created the Carrera watch in 1963 in tribute
to the famous Carrera Panamericana auto race widely considered the most
dangerous in the world. Just as exciting as the race that inspired it,
the watch broke traditional watchmaking rules and was the first
chronograph specifically designed for professional drivers, but perfect
for speeding down the open road or cruising through daily life thanks to
a more simple, more elegant, more readable design. He broke the rules
of watchmaking design and TAG Heuer has been blending fashion and
function ever since. The Carrera celebrates the speed demons, the risk-takers and the dreamers who race against time and never slow down.