The Breitling Premier collection reintroduces a name that has a special significance for the
prestige watch brand. In the 1940s, Breitling introduced its first
collection of truly elegant watches, which were defined by their
fashionable flair. The new Breitling Premier collection combines purpose
with style, delivering quality, performance, and timeless design that
are worthy of the watch brand’s proud legacy.The New Breitling Premier Collection
The new Breitling Premier collection introduces five distinct models
whose elegance is worthy of their historic name and whose quality and
performance are pure Breitling. While Breitling is highly regarded for
its aviator and diver’s watches, these eye-catching timepieces have been
created especially for use on land, which was, of course, Breitling’s
first environment.Breitling CEO Georges Kern is clear about the
role the Premier watches play in the brand’s product portfolio: "This is
the first modern Breitling collection dedicated to everyday elegance.
With outstanding quality and performance, these watches bear our
unmistakable brand DNA, but they have been created with a focus on style
that beautifully complements their purpose.”The new Breitling
Premier collection takes not only its name, but also design inspiration
from the Premier watches manufactured in the 1940s. Like the great films
that were released in this era of global conflict and economic
uncertainty, those watches offered a form of escape through a certain
elegance that people were craving.While the collection is
specifically dedicated to Breitling’s "land” environment, the design
team were also influenced by some of the brand’s early models. Like the
original Premier family, which was highly regarded for its elegance, the
new watches make an uncompromising style statement. The collection
includes chronographs – the cornerstone of the brand’s global reputation
–, day and date models, and understated three-hand watches with a
discreet, small second subdial.
Breitling Premier: Style, Purpose, and Action
The original Breitling Premier watches made powerful fashion statements
and were perfect accompaniments to the remarkable changes taking place
all over the world in the 1940s. The models in the new collection extend
that legacy – they reflect the heritage and the historic design codes
of a great brand, but they also express an urban flair and a passion for
excellence. They reflect a proud history, yet will never go out of
style. Further, their elegance, performance, and quality are everything
you would expect from Breitling, which now, more than ever, is an
authentic brand for individuals of style, purpose, and action.
Premier B01 Chronograph 42
The Premier B01 Chronograph 42 models, equipped with the Breitling
Manufacture Caliber 01, are the flagship watches in the new collection.
Developed in-house by Breitling, the Caliber 01 has established itself
as one of the finest mechanical watch movements in the world. The
self-winding, chronometer-certified chronograph has an impressive power
reserve of over 70 hours.
The Breitling Premier B01 Chronograph 42
is presented in a robust 42-millimeter stainless-steel case with a
transparent caseback, and is available with a dark blue or silver dial.
The blue-dial version offers the choice of either a blue alligator
leather or brown nubuck strap with white stitching or a stainless-steel
bracelet. The silver-dial model is available with a black nubuck or
alligator leather strap or a stainless-steel bracelet.
dial design features contrasting black subdials with a chronograph
minute counter at 3 o’clock and a small second subdial at 9 o’clock,
along with a date window at 6 o’clock. Each model has a white tachymeter
scale on a black inner bezel around the dial.
Premier Chronograph 42
Breitling has built its reputation on its great chronograph watches,
and the Premier Chronograph 42 models continue this proud tradition.
Their superb performance is assured by a Breitling Caliber 13
chronometer movement. The Breitling Premier Chronograph 42 features
chronograph minute and hour counters at 12 and 6 o’clock, respectively,
as well as a small second subdial at 9 o’clock.
Chronograph 42 features a 42-millimeter stainless-steel case and is
available with either a blue or a black dial featuring a white
tachymeter ring with a black scale. This stunning Premier model offers
the choice of either an alligator leather or nubuck strap with white
stitching or a stainless-steel bracelet.
Premier Automatic 40
The Breitling Premier Automatic 40 is a study in understated style.
Perhaps more than any other watch in the new collection, it evokes
Breitling’s elegant watches from the 1940s. Inside its stainless-steel
case is the Breitling Caliber 37, a self-winding mechanical chronometer
movement. It is available with an anthracite, blue, or silver dial. Each
dial option is available with either a nubuck or alligator leather
strap or a stainless-steel bracelet. The clean dial is encircled by a
white minute track and elegantly finished with a small second subdial at
Premier Automatic Day & Date 40
The Breitling Premier Automatic Day & Date 40 displays not only the
time but, as its name suggests, also the day of the week and the date,
which are located at 12 and 6 o’clock, respectively. Powering this
automatic wristwatch is the Breitling Caliber 45 self-winding
chronometer movement. The Premier Automatic Day & Date 40 watches
are available with either a black or a silver dial and feature either a
stainless-steel bracelet or a nubuck or alligator leather strap with
In the early 1940s, most of the countries of Europe, North America,
Asia, Australasia, and northern Africa were involved in World War II. In
historically neutral Switzerland, Willy Breitling was creating onboard
clocks for the Royal Air Force (RAF). The visionary – and clearly daring
– watchmaker had to deliver the clocks to the RAF at clandestine
landing fields under the cover of darkness.
At that time,
Breitling was already a globally established brand thanks to its
timepieces for aviation and military use, in addition to its
high-quality instruments for professionals.
While Willy Breitling
obviously understood watches, he was also keenly aware of the era’s
zeitgeist. His brand had distinguished itself with its military and
aviator watches in the late 1930s and early 1940s, but he was also a man
of great personal style and intuitively understood that, in those
calamitous times, people had a powerful desire – in fact, a need – for
products that reflected a sense of normalcy and, more than that, had a
touch of elegance and glamour.
It is worth remembering that
Citizen Kane was released in 1941, The Pride of the Yankees (a film
about baseball player Lou Gehrig) was an Oscar nominee in 1942, and
Casablanca won the Oscar for Best Picture in 1943. These films, produced
in the golden age of cinema, offered a couple of hours of respite from
the dramatic stories in the world’s newspapers. Willy was certain that a
fashionable watch would also allow a form of escape from the impact of
the global conflict in much the same way.
Accordingly, even as the
brand maintained its historic role as a producer of timepieces
primarily defined by their function – chronographs for aviators and, in
the words of Breitling’s familiar slogan of the era, tools for
professionals – Willy Breitling committed his brand to crafting elegant,
stylish wristwatches for a discerning, stylish, urban clientele.
The original Premier watches,
with their 36- to 38-millimeter cases, were smaller than Breitling’s
familiar tool watches, and were often crafted from gold and presented
with leather straps. They still featured the chronograph movements that
had made Breitling famous and offered the excellent quality and
performance associated with the brand, but they were more at home at a
theater opening or a fashionable jazz club than their military and
aviation watch cousins might have been. Willy Breitling once said: "When
a man puts on his watch, it is the unmistakable stamp of impeccable
taste.” He, of all people, would have been pleased to know that his
Premier watches from the 1940s perfectly set the stage for a namesake
collection launched more than three-quarters of a century later.